This documentary is for everyone! It sheds so much light on government, public health, and one of the most revolutionary medical tools we have ever seen. The title is very fitting and almost astonishing when you realize we are really talking about that many actual human beings real lives! Its refreshing to know that this was shot through the direction of Aaron Biebert, whom is not an electronic cigarette nor a combustible cigarette user, so it has that very raw unbiased, just get down to the truth feel about it. To travel world, and mix this amount of astonishing big factors is very impressive; from Big Tobacco, Big Pharmaceutical companies, FDA, doctors, business owners, electronic cigarette industry, consumers, and just people in the know. I could only hope that all documentaries were shot with such realism and the desire to just get the truth out to people. It's a must see!